Summer is synonymous to heat, sweat, thirst and sun-burns. This is when the friendly winter sunshine transforms into the cruel hot sun rays.
I’ve always wondered why people go for summer holidays, isn’t it best to stay inside our air conditioned homes and escape the torturous sun altogether? That sounds logical to me, not to my long time roommate, Kyra.
She loves summers.
Her favourite month is May. Her favourite colour is Yellow. Her favourite drink is Vodka with Mango juice. Her favourite fruit is Watermelon. I wonder if she had been a Marmot (large squirrel) in an earlier existence where she hibernated all her life and now seeks revenge!
So here was the cause of my irritation. Kyra had planned a beach holiday for the two of us in mid-May this year. I thought she was plain stupid until I saw her happy as a kid jumping on our couch with the tickets in her hand and changed my perception. Nah, she wasn’t stupid, she was simply out of her mind and needed a shrink! I headed straight to my bedroom.
Shortly after our arrival at the resort that afternoon, we were served our welcome drink - fresh Mango juice in a tall slender glass. Needless to say, the Marmot was ecstatic!
The resort was spread across a large area of land, housing two swimming pools, three multi-cuisine restaurants, two spa centres and a recreation club. It had several small cottages surrounded with well-maintained flower beds.
To Kyra’s greatest pleasure and my greatest displeasure, the lunch was to be served under a yellow canopy close to the resort’s private beach. I had begun to feel the undercurrent of a plausible pact between the resort guys and Kyra by now.
This guy was a renowned celebrity, a heart-throb for all young girls across the country and here he stood before me at a lunch party in a beach resort, ready for a conversation. Collecting my thoughts and myself, I greeted him and expressed my pleasure of meeting him in person.
Kyra was super excited about her new assignment with Adityaa. She spoke about the new product – Lakme Sun Expert at length. Adityaa had few questions:
Kyra: The campaign would bring about awareness amongst people that sunscreen is more than a cosmetic product and is a requirement for everyone, not just women. Plus it would make us stand out amongst our competitors, who usually have women endorsing their products.
Adityaa: What is different in your product range?